Je viens de découvrir les trois publicités pour le Scrabble (en anglais), et j’ai pris une grosse claque. Elles ont été mises en lignes pour redorer le blason du célèbre jeu, à l’occasion de son 60ième anniversaire. Ça fait très longtemps que je n’avais pas vu de publicités de ce niveau là.

The principle of the campaign : Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story !

Yoga

Les paroles :

Can somebody tell, namaste ! I’m the yoga man i think and i pray Lickin, em down In the clouds I’m the gnome falling in the grind Meddle downtown Lying in my bed clown I’m just minding my affair Throw you clothes up in the air Laundry machine , get me clean There’s a wild bull on the scene Can you hear that sound he’s in bed dead in the ground King for a day I’m in love with what you say I have potato I have afro Rastaman gonna squeeze iguana Boxing ring he go make muffin Big foot hanging on the mobile Torch lite on little birdy I come hunting humping on a spring You so scared You don’t dare Call the police i just don’t care King for a day I’m in love with what you say

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Sumo

La bande son est de Dana Edelman.

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Hula

La bande son est : Hula Dancer - C4